This Privacy Policy applies to Back to Back Games’ Apps, websites and related services (together the “Services”). This Privacy Policy explains how we, and affiliated companies (collectively, “Back to Back Games” or “we”, “us”, “our”) collect, use, secure, and/or disclose end users’ (“you” or “your”) or otherwise processes your personal information when you use our Services.

ACCEPTANCE OF THIS PRIVACY

By using the App You express Your acceptance of this Privacy Policy, as such Policy may be amended from time to time.

If You do not agree to be bound by this Privacy Policy then, please, do not use the App. The current version of this Privacy Policy shall be always available at https://back-to-back-games.github.io/tic-tac-toe/privacy-policy

INFORMATION WE COLLECT

While using our Services, we may ask you to provide us with certain personally identifiable information that can be used to identify you (“Personal Data”). Our Services are designed to avoid collecting information such as your name, address, email address or other similar contact data unless you provide such data to us. The information we collect include:

Device Information

When you download and use our Services, we automatically collect information on the type of device you use, operating system, resolution, application version, and the mobile device identifiers (such as your device ID, advertising ID), language and time zone and IP address.

Usage Information

We collect information automatically about your activity through our Services, for example date and time you used a service, features you have used, in-app purchases history, subscriptions, and advertising that you click on.

OTHER INFORMATION

We may collect upon your permission other information such as precise geolocation (latitude and longitude) using information including GPS, Bluetooth or Wi-Fi connections. If you decline permission for us to collect your geolocation, we will not collect it. Similarly, we may ask for access to your camera in case you want to use certain features of our Services.

Information collected or obtained from third parties

We may receive information about you from our analytic service providers with data they collect through our Services in accordance with their own privacy policies. A list of the third parties that operate in our Services can be found in the APPENDIX B below.

Information that you provide

We collect some information from you when you provide it to us directly, such as via an online form or when you contact us through our in-app support feature or when you send us an email directly.

Advertisement serving technologies

We and our advertising networks and their partners may use cookies and similar technologies to provide and personalize our Services and provide targeted advertisements. Some of these technologies can synchronize behavior across different mobile apps, devices, and websites so that advertisements can be tailored to your interests. This process is called personalized advertisement experience.

PURPOSES FOR WHICH WE WILL USE YOUR INFORMATION

We have set out below a description of the ways in which we plan to use your information, the legal bases we rely upon to do so and provide opt-out, where applicable:

To provide and maintain our Services and to perform essential business operation, our legal basis for processing is performance of a contract with you which you entered into with us when you download our Services and accept our End User License Agreement.
To administer and protect our Services (including troubleshooting, data analysis, testing, support, fraud, reporting and hosting of data), our legal basis for processing is legitimate interests for running our business, provision of administration and services.
To notify you about changes to our Services, to allow you to participate in new features of our Services when you choose to do so and to understand how you use our Services so that we can continuously improve our offerings, our legal basis is legitimate interests to keep our users updated about our Services and our new features in accordance with your preference, and to continue to improve the Services we offer.
To advertise our Services and products and to send push notifications, our legal basis is legitimate interests to be able to advertise our Services and products to our users.

To opt-out of receiving advertisements for our Services and products, send us request through the in-app support feature.

You can opt-out of from receiving push notifications by turning them off at the device level through the settings of the device.

To serve personalized advertisements in our Services using third-party advertising networks, our legal basis is legitimate interests to run our business.

For European Economic Area, Norway or Switzerland, our third-party advertising networks, rely on your consent to process Personal Data in order to provide personalized advertising to you, therefore you will be asked whether you consent to the tracking that enables personalized advertisement experience.

To opt-out of receiving personalized advertisements, see below ‘Opt-out of targeted advertising’.

RETENTION OF DATA

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Information for internal analysis purposes. Usage Information is generally retained for a shorter period of time, except when this data is used to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.

YOUR RIGHTS AND OPTIONS

ACCESS PERSONAL DATA WE HOLD ABOUT YOU

You have the right to request access to your personal data. This can be done by using “Contact us” through the in-app support feature in our Services. Following your request, we will provide you a copy of your personal data in an electronic format.

OTHER RIGHTS

You also have other rights such as to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. You also have the right to withdraw consent where you have previously given your consent to the processing of your personal data, for example by turning off camera access in your mobile device settings. This will not affect any data processed before such a withdrawal.

OPT-OUT OF TARGETED ADVERTISING

To show you personalized advertisements in our apps we use specific advertising networks and their partners to deliver advertisements that are tailored to you based on a determination of your characteristics or interests. To do so they use personal and non-personal information such as advertising identifiers, such as the Android advertising ID and/or Apple’s ID for advertising (IDFA), and/or other tracking technologies to enable and optimize this advertising procedure.

You can opt-out from personalized advertisement experience, at any time by checking the privacy settings of your Android or iOS device.

FOR APPLE DEVICES:

1. Open Settings
2. Select Privacy
3. Select Advertising and enable “Limit Ad Tracking”

FOR ANDROID DEVICES:

1. Open Settings
2. Select Google
3. Select Ads and enable “Opt out of Ads Personalization”

When you choose to opt-out, advertising networks will consider this choice as a withdrawal of consent to personalized advertisement experience and they will show contextual advertisements and not personalized advertisements based on your interests.

Protecting children’s privacy

We do not knowingly collect or process personal data from or with respect to children under the age of 13.

If you are a parent or legal guardian and believe that your child under the age of 13 has submitted his or her personal data or other data without your consent, permission, or authorization – please let us know immediately, and we will promptly act to remove your child’s data from our database, cease the use of such data and inform any other party we suspect to have access to such data to do the same.

LINKS TO OTHER SITES

Our Privacy Policy may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy terms of every site you visit. We have no control over and assume no responsibility for the content, privacy terms or practices of any third-party sites or services.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may change from time to time, and we encourage you to review it periodically. Your continued use of our Services signifies your acceptance of changes to this Privacy Policy.

In some cases, we may notify you of changes to this Privacy Policy with a prominent notice on our Services (for example by way of a notification or pop-up), before the changes become effective and update the “effective date” at the top of this Privacy Policy.

ADVERTISING NETWORKS AND THEIR PARTNERS

Below, you can find a list with all third-party advertising networks and their partners, with whom we work to provide you with a personalized advertisement experience within our apps. The advertising networks listed below are independent data controllers in respect of your personal data and you can learn more about how each handles your data by accessing their respective privacy notices using the hyperlinks below.

In order to provide personalized advertisements to our users, those listed below use device information that include personal and non-personal information, such as advertising (or ad) identifiers, IP address regarding the delivery of advertisements and your interaction with them and/or other tracking technologies to enable and optimize this advertising procedure. Ad identifiers are non-permanent device identifiers such as the Android advertising ID and/or Apple’s ID for advertising (IDFA).

Google AdSense

Google, as a third-party vendor, uses cookies to serve ads on our Service. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet

You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/

AdMob by Google and their partners

AdMob by Google is provided by Google Inc. (US)

For more information on how AdMob uses the collected information, please visit the Privacy Policy of Google: http://www.google.com/policies/privacy/

For more information on AdMob Partners, please visit: https://support.google.com/admob/answer/9012903

You can opt-out from AdMob by Google service by following the instructions described by Google: https://support.google.com/ads/answer/2662922?hl=en

Analytics service providers

We use your information to perform our own analytics and to enable analytics provided by third parties. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving the Services, personalizing content, providing advertising, and making recommendations. In order to learn about how your information is used by our analytics service providers, you can follow the hyperlinks in the list below to each provider’s privacy notice.

Firebase

Firebase is analytics service provided by Google Inc. (US)

You may opt-out of certain Firebase features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google in their Privacy Policy: https://firebase.google.com/support/privacy